Company
Responsibilities
Social Media Strategy and Rebrand, Email Marketing, Influencer Collaboration Management, Blog, Social Media Management.
Strategy
The core of my Digital Marketing Strategy was to holistically promote every facet of the business. This included spotlighting the Cosmetic Surgery Center, highlighting the offerings of the Medical Spa, and showcasing the exceptional work of Each Surgeon. By diversifying our content across these key areas, I ensured a comprehensive representation of the center’s services and expertise.
SFCCS YouTube Work Samples & Strategy
At the South Florida Center, I initiated and developed a comprehensive YouTube channel to enhance the center’s online presence.
This project involved creating a series of videos, each designed to highlight the center’s popular procedures and surgeons.
The content strategy was diverse, featuring categories such as patient journeys and testimonials, which provided real-life insights into the patient experience. Additionally, I produced surgeon interviews that offered in-depth walkthroughs of various procedures, delving into the specifics of how each is performed and what’s involved.
Another key aspect of the channel was the ‘Get to Know Your Surgeon‘ series, which introduced viewers to the center’s medical experts, adding a personal touch and building trust with potential patients.
These videos served not just as educational tools but also as valuable supplements to each page of the website, significantly enriching the visitor’s experience and understanding.
SFCCS Email Marketing Strategy
My approach was centered on creating engaging and informative emails that resonated with our audience, driving both awareness and action.
I meticulously crafted educational emails to inform subscribers about industry trends and insights, enhancing their knowledge and positioning SFCCS as a thought leader.
The promotional emails were designed to effectively showcase our services and offers, resulting in increased engagement and conversions.
Additionally, I ensured that all company news and updates were communicated clearly and promptly, keeping our subscribers well-informed about the latest developments at SFCCS.
SFCCS Blog Strategy
My expertise spanned from creating compelling, original blog posts that engaged and informed our audience, to overseeing the work of external writers, ensuring consistency in tone, quality, and alignment with our brand’s messaging.
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