Company
Responsibilities
Social Media Strategy, Graphic Design, Influencer Program Optimization, Product Photography, Social Media Management.
The Role
In my dynamic role at Keratherapy, I seamlessly blended creative skills in Social Media Marketing and Graphic Design with strategic expertise in Social Media Management.
I spearheaded the development and execution of our comprehensive Social Media Strategy, encompassing social media audits, competitor analysis, and strategic content planning.
My leadership in establishing and growing a Brand Ambassador program, along with recruiting influencers and content creators, was pivotal in expanding our audience reach. Notably, within just 6 months, we achieved a remarkable 14% growth in our social media following and over 500% increase in total engagements.
Ambassador Program Development and Optimization
In my role at Keratherapy, I successfully created and optimized the company’s Ambassador Program, managing the activities of over 20 Brand Ambassadors and Content Creators. This role also entailed the strategic recruitment of influencers and celebrities to expand the brand’s reach. A notable collaboration was with Loretta Bates, recognized as the top Zumba instructor globally, which significantly amplified our brand visibility.
My responsibilities included coordinating campaigns, overseeing content creation, and ensuring brand consistency across various platforms, all while fostering productive relationships with high-profile individuals and influencers.
A few words from Keratherapy Brand Ambassadors
The Dream Team For The Win
Educational Video Production for YouTube
I spearheaded the production of an educational YouTube series aimed at professional stylists. These videos focused on the correct usage of Keratherapy’s professional line of products, combining informative content with engaging visuals to enhance learning and brand loyalty.