INTEGRATIVE HEALTH PRACTITIONER INSTITUTE
Company
Responsibilities
Leadership, Social Media Strategy and Management, Paid Advertising, Graphic Design.
WINS
When I joined, Social Media efforts were uncoordinated, and run by freelancers without a unified strategy. I implemented an Education-First Strategy, focused on delivering value and fostering community engagement.
This approach was a game-changer, leading to a significant growth in our following across all social channels by 33.5% in 9 months.
Moreover, my initiatives led to our highest month-over-month engagement rate, which soared to an impressive 61.4%.
IHP Paid Ads Samples
In my role at IHP, I excelled in creating effective paid ad content and copy, integral to our Digital Marketing Strategy. Collaborating with a third-party agency alongside the VP of Digital Marketing, I played a key role in guiding the agency to align with our brand’s vision and conversion KPIs.
”I had the pleasure of working with Valeria at the Integrative Health Practitioner Institute, reporting directly to me in my capacity as VP of Strategic Partnerships and Digital Marketing. It is rare to encounter someone of Valeria's caliber in the workplace. Her exceptional educational background and deep-seated expertise often made her seem overqualified for the role, yet she embraced every challenge with enthusiasm and professionalism.
Alexandra Spina TammVice President Strategic Partnerships & Digital Marketing at IHP
Valeria's contributions to our team were nothing short of extraordinary. She is an A+ player through and through, consistently demonstrating an eagerness to learn and adapt, which greatly enhanced the efficiency and effectiveness of our processes. Her innovative approach, especially in leveraging AI technologies, significantly expedited our workflows and improved the quality of our social media presence.
What truly sets Valeria apart is her ability to think strategically and creatively. Her work transcended the typical boundaries of her role, contributing significantly to our high-level marketing strategies. Her insights and suggestions were always on point, reflecting a deep understanding of our industry and audience.
Any organization would be fortunate to have Valeria as part of their team, and I wholeheartedly recommend her for any role she chooses to pursue.