As the Lead Social Media Manager for Atlanta Reign during the 2022 and 2023 Overwatch League seasons, I led Social Media and Community Engagement Strategies, fostering a vibrant environment for the fans.
I strategized and executed social media campaigns that significantly increased fan interaction and loyalty.
Community Management
At the core of Atlanta Reign’s Community Management Strategy was a dedication to cultivating deep fan engagement and loyalty. I led efforts to amplify fan voices, foster meaningful interactions, and maintain a lively online presence.
Our multifaceted approach leveraged our “league villains” persona, sparking playful rivalries and friendly banter with competing teams to energize our fan base. Known collectively as the “Reign fam”, our fans stayed engaged through timely Overwatch updates, pop culture references, live event coverage, and off-season activities.
Keeping fans wondering what’s next was the ultimate goal as well as receiving feedback like this.
Behind the magic
Media Filming Days
One of my key responsibilities was orchestrating content shoot days. I oversaw every aspect, from storyboarding to ensuring smooth production, collaborating closely with team members for timely execution. These sessions produced a diverse array of high-quality content tailored for various platforms, including player profiles, behind-the-scenes glimpses, partnership highlights, and event breakdowns.
Live Event Coverage
Covering live events is like playing a high-stakes game of chess. Each move had to be calculated yet spontaneous, matching the pulse of the game. I crafted real-time posts that captured the thrill of the matches and amplified fan experiences. This approach kept our social presence as dynamic and exhilarating.
Atlanta Reign TikTok
A testament to my expertise was the successful launch of the team’s TikTok page, a project I spearheaded single-handedly. This venture was a resounding success, gaining over 10,000 followers within the first six months.
@atl_reign Guessing the characters - Part 2. #comedy #tiktokgames #funnyvideos #guessinggame #overwatchleague #overwatch
♬ Honobono suspicious comedy comical fagott - poco poco music
@atl_reign OWL Grand Finals 🏆 #overwatch2 #letitreign
♬ original sound - ATL_Reign
@atl_reign Understandable 🏹 #overwatch #overwatch2 #hanzo
♬ original sound - ATL_Reign